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01
Introduction
The challenges facing the automotive market make it clear that investing in new technologies and strong brands is the ideal way to invest money intelligently.
Even though sales of brand new cars have been showing signs of recovery, the The automotive repair and performance sector is experiencing a time full of opportunities.
Personalization services and improvement of automotive performance are in high demand. More and more people are opting for services like Remap, both for greater performance in a private vehicle and for greater productivity in agricultural machinery.
In 2021, for example, a Strike Brasil saw a 72% growth in the number of automotive reprogramming services. In addition to advancing 104% in the sale of STK products.
So, the question remains: what is Remap? And why is investing in this market in 2022 a great option for entrepreneurs?
ELECTRONIC INJECTION REPROGRAMMING
02
What is Remap?
To understand what remap is, the advantages and why reprogram electronic injection You first need to know what electronic injection is. It was created to replace an old vehicle component, the carburetor.
Carburetor
The main function of the carburetor was to create the air/fuel mixture and its dosage in internal combustion engines. This mixture was sent to the engine in the right amount for the engine's conditions so that it had good performance and adequate fuel consumption.
Electronic injection
Electronic injection controls several engine functions, such as air pressure, fuel intake, idle speed, ignition timing and valves. In fact, electronic injection quickly became mandatory in all vehicles launched in Brazil.
All this control is carried out by an integrated electronic circuit that considers the engine's operating conditions and adjusts in real time to achieve the performance for which the engine was designed.
Unlike the carburetor that uses mechanical parts, electronic injection relies on sensors and actuators to monitor and control engine conditions.
03
What is electronic injection reprogramming (Remap)?
Remap is nothing more than a change in the software responsible for managing the vehicle's engine. It is an adjustment of the vehicle with the intention of allowing better performance for each need.
This service can be performed on different categories of vehicles, such as cars, motorcycles, trucks, trucks, agricultural machinery and even watercraft. Every vehicle that has a part called an electronic injection control unit (ECU) can receive reprogramming.
It is through this center that you have access to information that, when changed, will lead to the optimization of the vehicle, increasing engine power and torque.
To change, there are basically 3 steps: the professional accesses the center, reads it, and then new software is created. In shops Strike Brasil This new software is developed by a specialized team of engineers in Europe, and follows the same European quality standards. Finally, this new software is recorded in the electronic control unit.
If the vehicle needs to return to the original software, Strike has a backup of all the original software of the cars that have already been reprogrammed for electronic injection.
04
Why does Remap exist?
The original programming is done in the car factories and this programming is limited so that the vehicle operates in certain situations that are simulated during manufacturing.
Such programming does not always correspond to the engine's potential, hence the need to reprogram the electronic injection, freeing up horsepower and improving vehicle efficiency.
There is a power reserve in the vast majority of vehicles, but it is worth noting that there are rules and taxes for each nation, which is why some identical models are sold with different powers depending on the country.
Anyway, Remap allows you to improve engine performance, generating more productivity, comfort and even safety during the trip.
05
Why doesn't a car come with Remap from the factory?
The question of why Remap doesn't come from the factory is one of the most common. If the engine can achieve higher performance, why do automakers limit their own vehicles?
In summary, there are two main reasons: room for future increases and use on different platforms. After all, it is cheaper to design a 300hp engine and offer it with programming for 180hp, 240hp and 290hp than to design three different engines.
06
Advantages of reprogramming electronic injection
To clarify what are the main advantages that electronic injection reprogramming can provide, the vehicles will be divided into 5 different groups:
- Light vehicles/trucks
- trucks
- Agricultural machinery
- Motorcycles
- Nautical
Light vehicles
This is the group that promoted the reprogramming of electronic injection in the world, since the 90s. In Brazil, the first reprogrammed plants had the objective of fuel conversion.
The demand for converting a car with an original gasoline engine to alcohol has increased significantly, especially after the drop in the value of ethanol, which cost around R$1,00 per liter.
With the arrival of Flex engines and the increase in the price of ethanol at gas stations, electronic injection reprogramming changed focus. Thus, the objective became more power, torque, improving fuel economy and drivability.
In a reprogrammed vehicle, the response will be better, that is, it is not necessary to step as much for the vehicle to develop well, whether on a climb or when overtaking.
Another gain that stands out is the improvement of around 10% in power and torque in aspirated cars. If the vehicle comes from the factory with a turbo engine, this average can be around 30% of power and torque proven on a dynamometer.
These gains, however, are variable. Not everyone will have the same percentage of gain, as each car has its specific characteristics, but two advantages for all drivers are more power and safety.
trucks
With the popularization of electronic injection reprogramming, other categories began to seek these improvements and gains. Thus, heavy diesel vehicles began to gain space and be part of this scenario.
In addition to improving engine power and torque gains, truck drivers noticed advantages in other areas, such as better response and engine development. For those who live on the road, this is a great benefit, as it provides shorter trips, fewer gear changes, fuel savings and the combination of all of this can even mean less wear and tear on the driver's physical health.
Agricultural machinery
With the popularization of electronic injection reprogramming, other categories began to seek these improvements and gains. Thus, heavy diesel vehicles began to gain space and be part of this scenario.
In addition to improving engine power and torque gains, truck drivers noticed advantages in other areas, such as better response and engine development. For those who live on the road, this is a great benefit, as it provides shorter trips, fewer gear changes, fuel savings and the combination of all of this can even mean less wear and tear on the driver's physical health.
Motorcycle
Motorcyclists can also take advantage of electronic injection reprogramming.
The motorcycles gain even more acceleration power in all speed ranges, in other words, it is the conviction of having a perfect balance between performance gains and more pleasure when riding at high or low speeds.
Nautical line
Group still unknown to many customers, but which has the potential to achieve great gains.
The line of water vehicles can also undergo electronic injection reprogramming and improve responsiveness, torque and power, which will guarantee even more sporty and fun rides.
07
Franchise Strike Brasil: get to know the models with investment from R$80 thousand
Since 2011 in the automotive performance market and since 2013 in the franchising business, Strike Brasil has always been thinking about ways to update franchise models to keep up with the market.
Electronic injection reprogramming, suspension kits, diffuser installation, parts, accessories and clothing: these are just some of the products and services offered by Strike Brasil, a franchise network specializing in automotive services.
With more than 45 units spread across Brazil, Paraguay and Bolivia, STRIKE BRASIL franchise models have been improved since 2013, and are extremely well formatted for expansion throughout the national and even international territory.
For each region and investment amount available, we will have a solution that fits you.
Franchise models Strike Brasil
Strike Brasil Authorized
The authorized applicator is our most agile franchise model for starting services. With an investment from R$80 thousand you can become our authorized applicator and be part of our network.
- You can start working with just one mobile unit, with visual standard Strike Brasil;⠀
- It has the possibility of serving all white areas available in Brazil;⠀
- If you already have a physical structure, we provide an identifier that you are now an authorized applicator;⠀
- Can serve all vehicles in the portfolio Strike Brasil;
- Return on investment from 12 months.⠀
Strike Brasil Express
In the Express model, the franchisee can work with the complete mix of devices that covers 100% of the company's portfolio. Strike Brasil. With an investment starting at R$130 thousand reais, the franchisee operates exclusively in his city and region, in addition to being able to operate in all white areas of Brazil.
In this franchise, the entrepreneur must install the franchised unit next to an existing automotive segment store: a mechanic, automotive center, gas station, etc. It is possible to decide to open a physical store in the container model, bringing more mobility and flexibility, if it is interesting to the franchisee.
The unit must create an environment for customer service alongside a standard waiting room Strike Brasil and have at least one space for vehicle service in your yard.
- Exclusivity in your city and region, in addition to being able to operate in all white areas of Brazil;
- Physical store “coupled” to an existing store in the automotive sector;
- Can serve all vehicles in the portfolio Strike Brasil;
- Return on investment from 18 months.
Strike Brasil Full
Of the franchise models, this is the most complete among the options. Allows the franchisee to open an exclusive commercial point to serve customers, offering all services and products Strike Brasil.
The investment for this franchise model starts at R$150 thousand reais.
- Exclusivity in your city and region, in addition to being able to operate in all white areas of Brazil
- Standard physical store Strike Brasil
- Can serve all vehicles in the portfolio Strike Brasil
- Return on investment from 24 months.
Competitive Advantages Strike Brasil
Why invest in Strike Brasil? We are a company that has served more than 15 thousand customers and is a leading brand in the market with more than 45 units open in Brazil and Latin America.
Check out 9 reasons to become a franchisee:
Largest company in the segment in Latin America
Listed as one of the 12 best automotive franchises to invest in, according to the Successful Franchise Guide, with more than 45 units in 3 countries: Brazil, Paraguay and Bolivia.
European engineering
We have a team of highly trained European engineers, following strict European quality standards, to develop and constantly update our Remap software, guaranteeing the unquestionable quality of our service and always up to date with new car launches.
High investment in marketing
We invest heavily in publicity and marketing strategies to generate a constant flow of customers in our units across the country and abroad. The key to success lies in the well-being of our franchisees and a satisfied end customer.
Full transparency
From the first contact we aim for total transparency, presenting cost sheets, a detailed list of equipment and showing where the money is invested. Our interest is always to ensure that the franchise is functioning perfectly, always delivering the best results for the end customer.
Full Support Strike Brasil
At Strike, the franchisee has complete support: marketing, administrative, technical, financial, marketing and after-sales support.
Brand strength and loyal audience
In franchising since 2013, we are the market leader, having already surpassed the mark of 10 thousand reprogrammed vehicles and 104% growth in sales of exclusive STK products in 2021!
Exclusive training
Our franchisees receive exclusive training, both theoretical and practical, to apply the software and manage their unit successfully.
Support via WhatsApp
No bureaucracy to contact Strike. The entrepreneur receives support from our team throughout the process in a quick, agile and efficient way in real time to request support on various topics.
Official Truck STK Campaign
Every year we draw a vehicle modified to the standards Strike Brasil, a campaign that complies with the laws and increases the flow of customers at the units.
economy of scale
Our franchisee network takes advantage of a shared structure, reducing costs with marketing, technical support, automation, contacts, licenses, among others.
08
Why invest in the automotive sector in the pandemic scenario
The automotive sector has been going through a completely atypical moment. Which doesn't mean it was a bad year for business.
If for some the market moving at a slow pace is synonymous with something negative, for a good investor, this could be the opportunity he needs to invest in the automotive sector and make the money be invested intelligently.
Although we feel the breeze of better times, there is still no clear horizon for the end of the pandemic. Furthermore, other problems have been testing the sector's resilience, such as the input shortage crisis around the world.
What seemed bad is showing promise
The automotive market has been recovering, closing 2021 with 10,57% growth in sales, according to data from Fenabrave.
The replacement, services and maintenance market is the fastest growing, growing 25,2% in 2021, totaling a market of R$158,1 billion. This result was driven by financing difficulties, low vehicle inventory, increased prices and economic uncertainty among families.
In practice, this means that people will take longer to change cars and instead of deciding to buy a new one, they prefer to change the vehicle's performance, maintenance, repairs and replacement of parts. And this is the area of best recovery within the automotive sector.
The need to innovate
What we can learn from this pandemic is that it gave the market time to notice and start implementing new technologies within the sector. Some experts have already pointed to Industry 4.0 as the solution for the definitive recovery of the automotive sector. Cloud-connected cars, smart factories and 3D printed components are some of the technologies already implemented in the industrial sector.
Even though the repair and services sector is booming, to stay relevant it is necessary to innovate. This means investing in new technologies, customer experience and expanding offerings.
The importance of investing in strong brands
Imagine investing in something that you know has the potential for growth. Now is the right time to embrace opportunities in some growing niches, such as the automotive sector, which, even in times of pandemic and crisis, presents interesting results.
How to do this safely? I chose to invest in an automobile franchise. However, it is essential to invest in strong brands, with models tested and consolidated in the market.
Therefore, opening a franchise Strike Brasil It's a great opportunity, even in a pandemic scenario. In fact, we have broken record after record in recent years, so that in 2021 we closed the year with a 33% increase in the number of franchises, a 72% increase in the number of remaps carried out and a 104% increase in sales in the online store.
These service numbers show the strength of the brand, the support of the company and how it is a good investment for the automotive sector.
Time is money and investing in a company that is already structured as a franchise will save you time and bureaucracy. Now you know the authority of our know-how, exclusive products and a draw for one car per year, which attracts customers. In addition to our franchisee network, we also benefit from economies of scale.
Without forgetting what the last two years have taught us, the tip is: focus on something technological, on companies that offer online training, virtual technical support and other attitudes that Strike Brasil It already does and they go according to the trends that are here to stay.
Do you want to become a franchisee? Strike Brasil in your region? Access our franchise page, fill out the form and we will contact you.