In the last episode of Bodecast, the official podcast of Ram Club Brazil, the CEO of Strike Brasil, Markus De Rezende Deimling, participated in a chat full of insights and enthusiasm about the world of pickup trucks. The conversation also included the presence of Kleber Magalhães, podcast mediator, and Mailkol Miara, from 4×4 Import, bringing different perspectives on the automotive market.
With topics ranging from the challenges of legislation to the future of automotive customization in Brazil, the episode was a unique opportunity to explore the passion and expertise that drive the Strike Brasil leading the vehicle remap and performance segment.
What happened on the podcast?
The conversation covered a number of important topics, always focusing on the impact of automotive modifications on the experience of pickup truck owners. Markus shared a bit of the history of Strike Brasil, emphasizing the commitment to innovation and safety.
In addition, topics such as the history of Strike Brasil, remap (electronic injection reprogramming), the challenges imposed by Brazilian legislation and the trends that will shape the future of the automotive market.
Highlights from the conversation on Bodecast
1. What is remap and how does it work?
Markus explained clearly what the remap, highlighting that it involves reprogramming the vehicle's electronic control unit to optimize performance, power and efficiency. He also detailed how this solution can transform the drivability of pickup trucks like the RAM 2500, making it even more robust and suited to the owner's needs.
2. The importance of security
Security was one of the pillars of the discussion. Markus reinforced that, in Strike Brasil, all services are performed with strict quality standards. The company uses state-of-the-art equipment and follows technical standards to ensure the integrity of the vehicle, offering a reliable service aligned with customer expectations.
3. The challenges of Brazilian legislation
Another point raised in Bodecast was the lack of clarity in legislation related to vehicle customization. According to Markus, this lack of specific standards can limit the market's potential and discourage entusiastas who seek to legalize their modifications.
The CEO of Strike Brasil defended the need for a more open dialogue between companies, consumers and regulatory bodies to create a more favorable environment for the sector.
Suggestions for relaxing the law mentioned in Bodecast:
Allow changes to the vehicle's suspension and wheel/tire assembly, provided that:
- Pass Braking tests to confirm the efficiency of the new set (establish a minimum efficiency for each vehicle category)
- Confirm the speed index of the tire installed for use on all public highways in the country.
- Approval of the quality of the suspension lifting service, with structural tests of the parts used.
- Develop a test to prove the efficiency of the vehicle's suspension, not allowing “workarounds” to be made
- If the tire is sticking out of the vehicle's fender, allow the installation of parts such as “fender flares” to contain the tires back inside the vehicle.
- Establish a maximum limit for the difference between the wheel width and the tire width, to avoid possible tire “displacements”.
Click here to sign the petition!
4. The future of the automotive market
The conversation also addressed the future of the market, including topics such as fuel quality and the adoption of biofuels. Markus highlighted how the Strike Brasil is preparing for these changes by maintaining a product portfolio that meets today's demands while exploring innovations that will shape tomorrow. However, other countries make decisions in a more planned way.
5. Customer experience
One of the most engaging moments of the episode was when Markus shared stories of happy customers who transformed their vehicles with the help of Strike Brasil. From power gains to customized solutions for everyday life, these experiences reinforce the company's commitment to delivering results that exceed expectations.
Watch the full Bodecast episode
If you want to check out all the details of this inspiring conversation, watch the full episode of Bodecast directly on YouTube:
Want to know more about pickup truck performance and customization?
Na Strike Brasil, transforming vehicles into unique machines is our specialty. If you are passionate about performance and customization, contact us and find out how we can take your pickup to the next level!
Tell who you are the largest authority on Remap in Latin America! A Strike Brasil, which has more than 60 units spread across Brazil, Uruguay, Paraguay, Bolivia, Ecuador and Guatemala. We have already surpassed the mark of 40 thousand services performed.
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