A Strike Brasil accumulators is a leading company in the automotive performance segment, dedicated to transforming the driving experience for vehicle lovers. With several complementary business units, our mission is always focused on providing maximum performance and lifestyle for car enthusiasts.
Our main highlight is the wide franchise network, both national and international, which has consolidated us as the biggest reference in electronic injection reprogramming (REMAP) in Latin America. Through this technology, we offer significant improvements in power, efficiency and vehicle customization, meeting a growing demand for performance and exclusivity in the automotive world.
Keep following for learn more about the structure of Strike Brasil, our history and the various departments that make up this innovative company.
How was born Strike Brasil?
The history of Strike Brasil is, first and foremost, the story of a childhood passion for cars, lived intensely by the company's CEO, Markus Deimling. Since he was a child, Markus has always been fascinated by automobiles, an interest that accompanied him throughout his life and that eventually led him to dream of creating an electric car company. However, the high costs and bureaucracy involved in this sector made this project unfeasible.
Not discouraged, Markus redirected his efforts and founded Strike Personalizações, initially a hobby that soon turned into a business. The idea began to take shape in 2011, when Markus received a truck and decided to customize it. He began importing exclusive parts to transform Brazilian trucks into models with looks and performance inspired by the American versions, sharing his projects on social media. The interest of friends and acquaintances was immediate and growing.
With demand increasing, Markus realized the business opportunity and the Strike Customizations It began to offer not only imported parts, but also customization services and, later, the sale of power chips, which improved vehicle performance. This initial movement marked the beginning of a successful trajectory that, with innovation and dedication, evolved into Strike Brasil as we know it today, leader in electronic injection reprogramming and automotive performance.
Franchisor Structure
A Strike Brasil is proud of its robust structure in Campo Grande, MS, which currently includes four buildings and a multipurpose space, designed to meet all the operation, development and expansion needs of the franchise network.
Operations and Development Center (COD)
The heart of Strike Brasil is the Operations and Development Center, which houses all departments responsible for managing the franchise network. Here, strategies are developed, solutions are created and support is offered to ensure that each franchised unit operates with efficiency and quality. This center is essential for coordinating the company's daily activities and long-term planning.
Shop Strike Brasil Campo Grande (CGR1)
The store Strike Brasil Campo Grande, known as CGR1, is a practical example of the application of our brand's best operational and service practices. This store serves as a reference point for new franchisees and demonstrates the excellence we seek in each unit of the chain.
Strike Brasil Store
A Strike Brasil Store is the place where our customers and franchisees find a wide range of automotive products and accessories. Here, we offer exclusive parts, high-performance accessories and a variety of items that complement the electronic injection reprogramming service (REMAP). The store is an extension of our commitment to quality and customer satisfaction.
Strike Brasil – Model Unit (CGR2)
The CGR2 model unit is a true showroom of innovation and excellence in automotive reprogramming. This unit is designed to show franchisees and customers the standard of service that the Strike Brasil offers. This is where we test new technologies, techniques and processes that, once validated, are implemented across the network.
Strike Brasil Meeting Point
O Strike Brasil Meeting Point is a multipurpose space dedicated to gatherings and leisure activities. Located on the main avenue of the city of Campo Grande/MS, Avenida Afonso Pena, and close to one of the city's main postcards, Parque das Nações Indígenas, which extends over 119 hectares and is one of the largest urban parks in Brazil.
This versatile space is used to bring together franchisees, hold corporate events and other activities that promote the integration and continuous development of our network. Meeting Point is essential for strengthening ties within our franchisee community and fostering a collaborative environment.
Departments
Next you will have the opportunity to learn in detail about the organizational structure of Strike Brasil, the various departments that make up our team and how each of them contributes to our collective success.
Human relations
The Human Relations department at Strike Brasil plays an essential role in promoting a healthy and productive work environment. Responsible for enforcing labor legislation, recruiting talent and ensuring the well-being of employees, its main functions include:
- Personnel Management: Recruitment, selection and integration of new employees.
- Career Development: Offering training and career plans.
- Well-being and Quality of Life: Implementation of health and well-being programs.
- Benefits Administration: Management of health plans, food vouchers, among others.
- Internal Communication: Maintenance of efficient communication channels.
- Legal Compliance: Guarantee of compliance with labor laws.
The Human Relations department not only ensures legal compliance, but also promotes a positive organizational culture, contributing to employee satisfaction and engagement.
Efficiency
The Operations department is fundamental to ensuring efficiency and excellence in the company's daily operations. Strike Brasil. Composed of several specialized areas, its main functions include:
- STK Customs: A company within the group focused on general restoration services for fleet vehicles, coordinated by Isaac. Customers are the Strike fleet, Markus fleet and Official Truck vehicles.
- Operational – Fleet: Responsible for controlling and preserving the fleet. Performs maintenance, releases the fleet for use, schedules maintenance, carries out repairs, etc.
- Operational – Purchasing: Makes purchases in general, national and international. Carlos is responsible.
- Equipment and Access: Release of equipment and access necessary for employees' functions.
- Operational – Works and Maintenance: Definition and implementation of new projects and renovations, building maintenance and coordination of the cleaning team.
This department plays a crucial role in ensuring operational effectiveness, ensuring that all areas of the company function in a coordinated and efficient manner.
STK Philanthropic Organization
A STK Philanthropic Organization is the social heart of Strike Brasil, dedicated to extending a helping hand to those who need it most. Its primary objective is to provide hope and humanitarian assistance to people in vulnerable situations.
Through donations of food and other essential resources, we seek to improve living conditions, promote well-being and ensure food security for children, young people, adults and the elderly in partner institutions.
More information about our Philanthropic Organization, visit: https://stkbr.org/.
Main Functions:
- Collection and distribution of food and resources.
- Support for charities and non-profit organizations.
- Organization of charitable campaigns and events.
- Engagement of the community and employees in social actions.
- Assessment and monitoring of the impacts of donations.
Technology (Technical Support)
The Technology department of Strike Brasil It is the essential support point for resolving doubts and everyday problems that are not covered in the standard manuals and procedures available in the company's Internal System. With a highly qualified team, we are committed to offering quality technical support, ensuring the full functioning of the systems and the satisfaction of our customers and franchisees.
Main Functions:
- Provide remote and in-person technical support to customers and franchisees.
- Diagnose and resolve software and hardware-related problems.
- Provide guidance on the proper use of systems and equipment.
- Update and maintain internal systems and software.
- Develop customized solutions for specific customer needs.
Strike Brasil Store
A Strike Brasil Store is the space where we offer the lifestyle Strike Brasil for our customers. Here, you will find a variety of products that reflect the passion for automotive performance and the spirit of adventure on wheels. From vehicle customization accessories to fashion and camping items, our store has everything you need to live the lifestyle Strike Brasil.
STK EV
Strike Brasil Expedition Vehicles. Sale and assembly of exclusive customization kits approved by RAM in the USA.
STK EV Prospector
OfficialTruck
Regular draw for trucks with unique customization in the world. In 2024 it will be in its 8th edition, raffling off a completely personalized Volkswagen Amarok V6 Single Cab.
To participate, purchase products from the STRIKE BRASIL Store, BF///MS and partner stores starting at R$50 or perform a STRIKE BRASIL service at franchised units starting at R$100. The more products you buy, the more coupons you receive, thus increasing your chances.
If you are accessing and the draw has already taken place, don't worry, just access the website https://officialtruck.com.br/ and check which car is being drawn at the moment.
Main Functions:
- Sell automotive products, including suspension kits, air filters, downpipes, among others.
- Offer a boutique line with caps, t-shirts, watches, hats, flip-flops and other fashion items.
- Provide camping and kitchen products, such as pocket knives, thermoses and flashlights.
- Sell personalization products like badges and stickers Strike Brasil.
Commercial – Franchises (Expansion)
O Commercial department – Franchises (Expansion) is responsible for driving the growth of the company's franchise network Strike Brasil. Our team works hard to identify potential franchisees who share our passion for the automotive sector and are aligned with the brand proposition. From generating leads to training new franchisees, our goal is to strategically expand our presence and consolidate the brand Strike Brasil in new markets.
Main Functions:
- Generate qualified leads from potential franchisees.
- Receive and evaluate applications from interested in opening a franchise Strike Brasil.
- Present the franchise business model and its benefits.
- Hold alignment and planning meetings with selected candidates.
- Conduct the training process for new franchisees to ensure the success of their operations.
- Establish selection criteria to ensure that new franchisees are aligned with the company's culture and values Strike Brasil.
Currently with a initial investment of R$110 thousand, you will be able to work with a mobile unit to serve your customers using the entire structure and support of the Strike Brasil.
Marketing
The Marketing department plays a fundamental role in promoting and consolidating the brand Strike Brasil. With a team made up of more than 10 professionals specialized in various areas, including design, paid traffic, marketing analysis and social media, we are constantly developing innovative strategies to reach our target audience and promote our products and services.
Our Marketing team not only meets the company's internal needs, but also offers full support to franchised units, acting as a marketing agency dedicated to providing effective solutions for each franchisee. Furthermore, our SDR (Sales Development Representatives) professionals are responsible for the first contact with leads, qualification and referral to franchised units, ensuring an efficient and successful sales process.
Main Functions:
- Development and implementation of marketing strategies to promote the brand Strike Brasil and its products.
- Creation of creative and engaging content for advertising campaigns, social media, email marketing, among others.
- Management of online advertising campaigns and paid traffic to increase visibility and attract potential customers.
- Monitoring and analyzing performance metrics to assess the impact of marketing strategies and make adjustments as necessary.
- Personalized support for franchised units, offering resources and guidance for their local marketing activities.
- Service and qualification of leads through the SDR team, ensuring a proactive and efficient approach to generating new business.
Financial Management
The financial department of Strike Brasil plays a crucial role in the efficient management of the company's resources, ensuring its financial health and long-term sustainability. Responsible for managing a range of financial activities, from collecting fees to implementing investment strategies, our financial team is made up of highly qualified and experienced professionals.
Main Functions:
Advertising Fee Administration: The Advertising Fee is a monthly contribution paid by franchisees to promote the brand Strike Brasil. This fund is used to finance a variety of marketing actions that benefit the entire franchise network, including advertising campaigns, partnerships with digital influencers, presence on social networks and events.
- Financial Resource Management: The finance department is responsible for managing the company's financial resources efficiently, ensuring that revenues are appropriately allocated to cover operating expenses, strategic investments and capital reserves.
- Preparation of Financial Reports: The finance team is tasked with preparing detailed financial reports, including income statements, balance sheets, and cash flows. These reports provide essential information for making strategic decisions and evaluating the company's financial performance.
- Cost and Budget Management: Controlling costs and budgets is one of the main responsibilities of the finance department. This involves constantly monitoring expenses, identifying areas of opportunity for cost reduction, and establishing realistic budgets for each department and project.
- Financial Viability Analysis: Before starting any significant project or investment, the finance department carries out detailed financial feasibility analyzes to assess potential risks and returns. This helps ensure that all financial decisions are based on solid data and aligned with the company's strategic objectives.
The financial department of Strike Brasil is committed to promoting transparent, responsible and results-oriented financial management, always aiming for the sustainable growth and prosperity of the entire organization and its franchise network.
NEX – Specialized Business
NEX, Specialized Business, is a strategic division of Strike Brasil dedicated to meeting specific demands and promoting personalized solutions in highly specialized sectors, with a main focus on agribusiness. Our highly qualified and specialized team works in partnership with large companies in the agricultural sector, offering reprogramming and performance services adapted to the needs and requirements of this dynamic and challenging market.
Main Functions:
- Specialization in Agro (Large Business): NEX focuses its efforts on serving large companies in the agricultural sector, offering reprogramming and performance solutions tailored to their specific needs. With a deep understanding of agribusiness challenges and opportunities, our team collaborates closely with clients to maximize the efficiency and productivity of their operations.
- Digital Agriculture: As part of our innovative approach, NEX is at the forefront of Digital Agriculture, which uses advanced technologies to optimize agricultural activities and increase production efficiency. Through the use of resources such as the Internet of Things (IoT), Remote Sensing and Advanced Telemetry, we help customers monitor and improve the performance of their agricultural machinery, ensuring more efficient and sustainable operations.
- Strategic Partnerships: NEX seeks to cultivate strategic partnerships with leading companies in the agricultural sector, collaborating to develop innovative solutions and promote technological advancement in the field. By sharing knowledge and experiences, we seek to create an environment of collaboration and cooperation that benefits all parties involved.
- Results analysis: With a continuous focus on delivering tangible and measurable results, NEX carries out detailed analyzes of the impacts of its reprogramming and performance solutions. Through advanced telemetry and other monitoring tools, we closely monitor results before and after implementation, ensuring our clients achieve the best results possible.
NEX is the ideal partner for agribusiness companies looking for personalized and innovative solutions to optimize their operations and boost their competitiveness in the market. With a client-focused approach and an unwavering commitment to excellence, we are prepared to face the most complex challenges and deliver exceptional results in every project we undertake.
Be Part of Strike Brasil
With a grand and diverse structure, the Strike Brasil stands out as a leader in the area of reprogrammed cars. From the beginning until today, we have always sought excellence and quality in everything we do. Getting to know our behind-the-scenes shows the care and commitment we have in offering the best for our customers and franchisees.
If you love cars as much as we do and dream of having your own business, come be part of the family Strike Brasil. Speak to one of our consultants to find out how to open your own franchise. With our support, you will have everything you need to succeed in the automotive world. Don't miss this opportunity! Get in touch now and be part of this success story!
