How to increase sales at the autocenter? If you have an auto center and are looking for ways to increase your sales, then you've come to the right place!
In today's post, we'll tell you some strategies that can help you increase sales in your auto center and attract new customers. After all, the more customers, the more sales, right? And one of the essential points for this is being able to attract the right audience.
In order for your auto center to stand out in the automotive sector and for you to be able to profit even more, it is necessary to invest in practical strategies, both related to the services you offer and aimed at marketing and publicity.
Read on to see 6 practical tips and strategies for how to increase sales at the auto center, retain your customers and maximize your profits even more!
How to increase sales at the autocenter
Digital marketing
That marketing is a fundamental pillar for the success of any business is nothing new to anyone, is it?
In auto centers, this point is also extremely important for those who want to grow and increase sales. This is because a good digital marketing strategy will help you reach the right target audience, at the right time.
As a result, the propensity to do business with you is even greater. And if you can offer a quality service, this will be another loyal customer for your base!
That's why we can't help but talk about the importance of dedicating part of your company's monthly budget to marketing actions, especially those carried out digitally. That is, on social networks (Instagram, Facebook) and in Google ads.
Many entrepreneurs tend to worry about the amount spent on marketing. But we can say that the cost of producing content and advertisements is minimal compared to the number of people who will get to know your brand.
In addition to ads on social media, it is also worth investing in educational content for your audience within digital marketing. After all, this shows proficiency in the services performed.
Invest in after-sales
Another fundamental point to be successful, increase sales and, above all, retain your customers, is to invest in your after-sales.
Especially when we talk about auto centers, it is common that, after carrying out the service, a problem arises and the customer shows up again. At this moment, offering adequate service and striving to deliver the best result is very important.
By offering good after-sales, the chances of the customer doing business with you again and promoting you increase even more. This will help to expand your customer base, and have loyal customers and promoters of your brand.
Some tips to improve your auto center’s after-sales are:
- Call the customer a week after the service to get feedback on the service that was performed;
- Maintain active contact and always send exclusive promotions and discounts;
- And offer quality content to help your customers on topics that may interest them.
Diversify the range of services to increase sales at the autocenter
One of the best strategies to increase sales is to diversify the services provided to customers. This way, you can meet the most varied demands.
And you don't need to invest heavily to add new products and services to your portfolio. In fact, through franchise Strike Brasil increasing sales at the autocenter is practical.
With different business models, we offer franchisees:
- Consolidated and validated business model
- Established reputable brand
- Professional management support
- Highest quality products and services, supported by European engineering expertise
- Heavy investment in marketing
- Different franchise models to meet your needs
- Strategic vision for the future
- Safer investment and total transparency from the first contact
- STK Official Truck campaign, a true customer magnet for our units
Furthermore, having services that are different from the competition will help you attract new customers and, therefore, grow your business in a healthy and sustainable way.
This way, your autocenter gains access to our product portfolio and services practically immediately, allowing you to diversify your revenue sources and increase sales at the autocenter.
Empower the work team
Another tip for increasing sales at the auto center is to train and empower the work team, so that everyone delivers a result that matches what the customer expects.
Although the routine at auto centers is quite busy, we recommend that you set aside a weekly period so that employees can dedicate themselves to training that helps improve their knowledge and technique.
Improving your prices helps increase sales at the autocenter
Pricing your products and services correctly is also important for those who want to increase sales and profits at the auto center.
To do this, perform a market research and analyze your competitors carefully, in order to try to improve or match your prices compared to the competition. However, be very careful not to end up at a loss.
If you can offer more affordable products and services with excellent quality, your results will certainly be excellent.
But, if this is not possible, invest in added services and additional products that can help you offer more attractive prices to customers.
Invest in loyalty tools
Finally, one of the most important tips on how to increase sales at the auto center is: invest in tools that help you retain your customers!
We know that great service and quality services help to make loyal customers. But having a structured loyalty program, for example, is an even better way to retain customers and keep them coming back in the future.
Your loyalty program can include discounts, gifts, accumulation of points to exchange for prizes, gift roulette, exchange for products you sell at the auto center and much more.
These strategies allow you to give the customer the opportunity to perform new services with you, or learn about products that you sell at the auto center. With that, he may end up liking it and doing business again and again.
Furthermore, today's loyalty programs are structured to encourage referrals and repurchases, making customers prefer to come back to you if they need to. Because they will know that they will benefit from their next purchase.
Strike Brasil
Being franchised Strike BrasilIn fact, your business will have all the support and investment to build customer loyalty in our network. It's the smartest way to increase sales at your autocenter! Learn more about the STK automotive franchise and discover how your autocenter can benefit from this investment.
Become a reference in automotive performance in your city with the biggest and best company in the segment in Latin America. Interested in becoming a franchisee of Strike Brasil in your region? Get in cContact our expansion team and answer your questions about how to open a unit Strike Brasil in your region.
