You already have your company, it has a good customer base but you keep asking yourself how to increase the revenue of your auto repair shop? Then this post is for you.
Sometimes the rush of everyday life doesn't leave time to think about how to have greater financial performance, how to increase the average ticket, how to expand the customer network.
We know how complicated the routine of a workshop can be, full of small emergency situations to resolve, leaving little energy left to think about these issues of improving the performance of your mechanics.
That's why we've put together 8 tips that will help you increase your store's monthly revenue.
1) Qualified service
The service provided by your mechanics is very well done and of high quality, but how is your customer service? A well-trained team can be the key to making a customer feel “at home”, performing services with you again, recommending them to others, and becoming a loyal customer.
Having a qualified team that delivers a good, accurate service and can relate to the customer is very important. A customer who leaves your store satisfied has a high chance of wanting to return.
To train your team, look for courses, offer training, encourage constant learning.
2) Meet deadlines
A car is something that people can no longer live without, they use it to go to work, take their children to school, for leisure, travel, so when a customer takes their vehicle to your mechanic shop, they expect to hear a real deadline.
Agility at the time of delivery is important, but beyond just delivering the service in a few days, what most customers expect, is that when your employee gives an estimated deadline for when the car will be ready, that this time is met. .
Just imagine: if the customer hears that the service will be done in a week, he will probably organize himself to spend that week without his car. After this deadline, the service was not delivered? There is a high chance that your customer will feel frustrated with your store.
3) Quality of service
As we have just talked about delivery estimates and deadlines, we cannot fail to mention the quality of the service delivered. You see, it doesn't make much sense to deliver a task with a short deadline if the service is lacking quality, done in a hurry, and of dubious quality.
Always try to train your team to standardize the way a service is performed, this way you can be more confident that all customers will leave your auto repair shop with the same satisfaction and the same quality service received.
It is important that your team is aligned and delivers the service with the quality promised to the client at the time of the quote. Because you should already know that repairing a non-standard service is more costly for your company.
A customer who comes back to complain about a service, and your employee needs to move that car that had already been delivered, is time and labor that you are not receiving. It's time that, if the car had undergone a final inspection, checking the quality of the service, your customer probably wouldn't need to come back, wasting his and your employee's time.
4) Increase the service offering
Study ways to expand the services offered in your company, this is a way to increase the revenue of your auto repair shop because you can attract new customers, in addition to increasing the average ticket.
It’s not about doing everything, but it’s about trying to offer something more, which is related to what you already offer. As already mentioned, the car is essential in people's lives today, so if your client can take his car in one place, where he will be able to solve two or more problems at once, the better for him. If you are that place that offers more than one service, the better for you.
5) Become a franchisee of Strike Brasil
Franchises These are great businesses for those who want to undertake. Through this model, the entrepreneur already receives a complete business plan, validated and consolidated in the market.
When you become an automotive franchisee, you are dealing with services that have already been tested by other units. A Strike Brasil has more than 35 units throughout Brazil and Latin America, a consolidated company that already has a name, a weight and guaranteed quality in the product delivered to its franchisees.
Opening a franchise will help you increase the range of services offered in your mechanic workshop, which we mentioned in the topic above. A Strike Brasil It assists business owners at all stages, with training, support and providing greater security when expanding services and increasing the revenue of their mechanical workshop.
When it comes to automotive performance, the Strike Brasil is a reference in the country and abroad. It is among the 12 best franchises in the automotive sector to invest in.
The entrepreneur who chooses to open a franchise Strike Brasil, has a team to assist franchisees in a wide range of matters. The company provides full marketing, administrative, technical, financial, marketing and after-sales support.
There are 3 different franchise models for entrepreneurs to decide which one best fits what they are looking for. To learn more about one of the best automotive franchises in Latin America, access this exclusive material with the 10 reasons to become a franchisee Strike Brasil.
Our team is available to chat and answer any questions, just access this page.
6) Be careful with the mechanical workshop environment
If you want to increase your auto repair shop's revenue, you may need to look inside your store. How is the environment presented and how are your employees presented? You may not think so, but the good presentation of your environment and employees does affect your company's revenue.
When we talk about keeping the store organized, clean and the employees presentable, we are not saying that they should be dressed in a suit and tie, because this does not match the reality of a mechanical workshop.
Establishing a uniform to standardize the image within your store can be of great help. A polo t-shirt or a cap, in addition to making it easier for the customer to identify who is a collaborator or not, also reinforces the brand of your enterprise.
The same goes for the environment, with your brand's standard colors, signs signaling each sector and room. These things may seem small, but they are important in the perception of the end customer, who you want to retain and who you want to leave talking good about your workshop.
7) Create partnerships
Seeking partnerships is a good way to increase your auto repair shop’s revenue. Open a franchise Strike Brasil It is a form of partnership, as you are negotiating with a franchisor who will become your business partner, support you, assist you and who is always available to your franchisee.
In addition to partnering with a big brand, there are also different forms of partnerships. You can look for groups or unions of app drivers, taxi drivers, these people depend on their car to earn an income, they are drivers who are careful with the maintenance of their vehicle. In addition to being people with good networking. Imagine that you do the service on a driver's car, he must know other drivers, he may be a union member, have groups and chats with colleagues in the profession, and this way you can increase your customer base.
Other partnerships can be with specific car clubs, motorcycle clubs (if you offer motorcycle services), search your city for these niches and form partnerships. Car rental stores, companies that have a certain fleet of vehicles, all of these companies need car maintenance and are looking for a reliable company to perform the services.
8) Keep an eye on expenses
Have you ever looked at the costs of your auto repair shop? To increase revenue, one solution is to reduce expenses.
Of course, only you know the reality of your company, but evaluate the flow of your money. What are the highest bills? Is there any way to reduce it? From a simple light bulb change, or replacing a hose with a pressure machine, to even costs for parts that you need to purchase outsourced, are you negotiating with the best supplier?
Did you see how it is possible to have more satisfactory results in your company? With these 8 highly effective tips, you can increase your auto repair shop's revenue in just a few months. Now it's time to roll up your sleeves and put it into practice.
Write in the comments what tip you will implement first. If we missed any strategy to increase revenue, tell us.
Want to know more about the franchise Strike Brasil, our business models, products and more? Then, check out more about our brand! For more information on how open a franchise Strike Brasil, click here.
