Managing to increase sales at the gas station can be a real challenge. Despite being such an essential product for the country, it is a very competitive and complex market, being affected by the entire national and international economy.
In this sense, thinking outside the box and going beyond the basics becomes a necessity to increase sales and profitability. However, what strategies to adopt?
In this article, you will see 5 practical ways to increase sales at the gas station! Keep reading and discover them all!
1- Increase sales at the gas station with loyalty programs
Whether you don't want to increase sales at the gas station, it's even better if customers are recurring and, as a result, the business grows exponentially!
To this end, implementing loyalty programs can be a great strategy for customers to choose to return to your station, instead of choosing another, even if there is one closer to the driver.
With the help of technology, loyalty programs can take different formats:
- Exclusive credit card: partnership with credit card administrators, to create a co-branded card that offers exclusive benefits when using it at the gas station, such as cashback on fuel, points that can be exchanged for prizes, airline miles, etc.
- Application: which can offer exclusive promotions, a virtual wallet to earn discounts when refueling, earn points for each purchase and redeem rewards, among others.
- Score per registration: similar to the application, but without the application for the customer to follow and receive notifications. Here he gives his CPF, for example, and with each purchase, points are added to his records. By accumulating points, the customer will be able to redeem, for example, discounts on gas, products, free services, among others.
Regardless of the form of the program, for this strategy to increase sales at the gas station, it is essential:
- Have good planning and clear rules about the program;
- Define a clear campaign objective: is it to give prizes, miles, points, cashback? Choose just one so as not to overcomplicate things;
- Study your consumer, understand what is interesting to them;
- Evaluate the results and adjust the program as the facts present themselves;
- Work very well on communication about the program, customers need to know the campaign and understand its advantages!
2- High quality service
Studies point out to have good service is the biggest factor (70%) when considering a company. In fact, around 52% tell friends and family after having a negative experience, in other words, damaging the business in the long term.
Therefore, it is crucial to invest in your team, with actions such as:
- Training in customer service and sales;
- Recognition and career plan programs;
- Rewards to employees who achieve goals;
- Care for employees, offering benefits and partnerships.
Remember that no other tip we mention will work without a great team. There is no point, for example, investing in loyalty programs, digital marketing or whatever, if the service is bad.
Customer experience is not just about employee communication and commitment. It also goes through:
- Organization and cleaning of environments;
- Minimum bureaucracy;
- Different payment methods;
- Various products and services;
- Ease of answering questions and asking for guidance, whether at the establishment or via the internet and telephone.
If you want to increase sales at the gas station, don't just focus on having the best prices. In truth, consumers are willing to spend more for an excellent experience.
Therefore, offering a variety of lifestyle, like the accessories Strike Brasil, and exclusive services, such as Remap Stage 1 and Stage 2 STK, are differences that, certainly, set you apart from the competition.
3- Take care of the physical and digital presentation of your gas station
Firstly, we need to be able to attract drivers to increase sales at the gas station. People are extremely visual and emotional, meaning decision-making happens in just a few seconds.
Therefore, having a presentation that captures people's attention and makes them feel welcomed, safe and that they are choosing what is best for them is crucial. Therefore, be sure to:
- Invest in the facade, signage and employee uniforms;
- Always keep all environments very well organized and clean;
- Have high quality products and in strategic locations to attract customer attention;
- When placing notices, invest in professional banners that are easy to interpret (avoid, for example, those notices glued to the wall in bond paper and in small print).
If you have a convenience store attached, ensure that it also follows the same standard of organization and visual communication.
In addition to physical facilities, currently every business accurate have a digital presence. This ensures, for example, that a driver who has just arrived in the city discovers the nearest gas stations.
In this sense, be sure to invest and always keep up to date:
- Institutional site;
- Data from Google My Business (essential for your post to be found on Google Maps, for example!);
- Instagram and Facebook;
- Business account on WhatsApp for support.
Digital channels are essential to increase sales at the gas station. This is because it allows people to easily find information about your establishment. With frequent updates, your business will begin to build a loyal customer base.
4- Frequent promotions to increase sales at the gas station
We cannot deny that the price factor has a great impact on strategies to increase sales at the gas station. As it is so essential, having competitive offers is essential to win over customers quickly.
However, low prices are not the best long-term strategy, as you will be sacrificing profitability to increase sales at the gas station. Running frequent promotions is great for increasing sales and attracting new customers.
However, for this to become something sustainable, it is essential to combine promotions with impeccable service, exclusive products and services and a great loyalty program.
For example, it is possible to create “Descontão Wednesday”, a day of the week that always has unbeatable promotions, to attract new customers. While customers are delighted by the service, they receive a product and are even encouraged to participate in the loyalty program.
5- Add exclusive products and services Strike Brasil
Finally, the killer strategy for increasing sales at the gas station is to add value to the customer by offering exclusive products and services!
With Strike Brasil, your station is no longer just a place to fill up your car, but also a synonym for performance and the automotive lifestyle.
When investing in a franchise Strike Brasil, your gas station:
- It will increase profits with STK products and services;
- It will bring more customers by offering reprogramming services;
- You will have a competitive advantage that makes your business stand out from the competition;
- It has specialized and personalized support;
- Take advantage of the strength of the brand of the largest automotive performance company in Latin America.
If you want to grow your business and increase your profitability, be sure to check out the 10 reasons to invest in a franchise Strike Brasil!
